Lakai Limited Footwear is proud to reveal its latest collaboration: a co-branded footwear and apparel capsule with rock legends, MOTÖRHEAD, centered around Lakai professional Riley Hawk. The deal was brokered by Global Merchandising Services, Inc, worldwide Licensing Agent for the band.
 
Riley Hawk, son of prominent skateboarding icon Tony Hawk, has built his own career and reputation as one of the most promising and talented young professional skateboarders of his era. Riley has filmed numerous full-length video parts, traveled the world with his sponsors, and has managed to find the time to practice, record, and travel with a band of his own. When asking Riley where he draws his musical inspiration for his skating, band, and lifestyle, MOTÖRHEAD was at the top of his list. Riley truly embodies the “Fast and Loose”, pedal to the metal, skateboard/rock and roll lifestyle. Therefore, a Riley x Lakai x MOTÖRHEADproject made perfect sense.
 
The Lakai x MOTÖRHEAD collection consists of three custom co-branded styles of Riley’s new signature model shoe, The Riley Hawk 2. The collection also includes custom co-branded “Iron Fist” and “Warpigs” short sleeve tee’s, a long sleeve tee, and pullover hoody.
 
The Lakai x MOTÖRHEAD collection is available at Lakai.com and select retailers beginning May 19th. http://lakai.com/collections/motorhead
 
FOLLOW ON SOCIAL MEDIA:
@lakailtd @officialMotörhead @rileyhawk #LakaiXMotörhead
About MOTÖRHEAD: 
An English rock band formed in June 1975 by bassist, singer, and songwriter Ian Fraser “Lemmy” Kilmister, Grammy Award winning pioneers MOTÖRHEAD quickly rose to great prominence in the British punk and heavy metal scenes.MOTÖRHEAD never compromised or changed their unique, raging sound and attitude, which saw the band and their music become a lifestyle for many people from all genres, whether rockers, punks or alternative.
 
As a power trio, they had particular success in the early 1980s with several successful singles in the UK Top 40. The albums Overkill, Bomber, Ace of Spades and particularly No Sleep ’till Hammersmith cemented MOTÖRHEAD‘s reputation as a top-tier rock band. The band are ranked number 26 on VH1’s 100 Greatest Artists of Hard Rock. As of 2018, the Grammy-winners have sold more than 17 million albums worldwide. Road dogs extraordinaire, for the last 20+ years of their career, MOTÖRHEAD were Kilmister, guitarist Phil Campbell and drummer Mikkey Dee. In early 2015 they entered the studio to begin work on Bad Magic, which was released in late August 2015. It quickly became one of the band’s most successful albums, but sadly, Lemmy passed away on December 28, 2015. The band’s last record turned out to be a recording of two typically blistering sold-out shows from the Bad Magic tour, at Munich’s Zenith concert hall only a month prior to his passing.
 
MOTÖRHEAD released 22 studio albums, 13 live recordings, 12 compilation albums, and four EPs over a career spanning 40 years. The MOTÖRHEAD legacy (and lifestyle) lives strongly on through their music and loyal fans.
 
About GLOBAL MERCHANDISING SERVICES:
Global Merchandising Services are a music artist, celebrity and brand merchandise company. Headquartered in London and Los Angeles, Global is a licensing powerhouse with best in class design, product development, manufacturing and direct-to-consumer sales. Global executes and delivers business through all channels of retail distribution, live events, web stores, pop-up stores, brand origination and development, sponsorship, endorsements and third-party licensing. As the exclusive partner for its extensive roster of musical artists and brands, Global develops unique and innovative merchandise programs for its clients. Winner of seven Licensing Industry Awards, from best celebrity license programs to product awards, acknowledging Global’s expertise and ability to deliver on a worldwide basis for its clients.