ROCKSTAR ENERGY DRINK MAYHEM FESTIVAL and Jägermeister Join Forces with Celebrity Chef CHRIS SANTOS for Signings and More – Beginning July 23rd in Holmdel, NJ!
Jägermeister, a brand as deeply rooted in music as it is in mythology and lore, has been a proud sponsor of the ROCKSTAR ENERGY DRINK MAYHEM FESTIVAL since its inception and this year is no different. Jägermeister is back with the best Mayhem experience to date which includes presenting the festival stage headlined by MACHINE HEAD, a legendary JagerWorld experience, The Metal of Honor Award, the brand’s first-ever Guitar Shred-Meister competition, Celebrity Chef signings and daily artist signings for those of legal drinking age.
Yes, you heard right! Chris Santos will join the 2013 ROCKSTAR ENERGY DRINK MAYHEM FESTIVAL for the remainder of the summer, where he will be taking part in signings at the Jägermeister booth, co-hosting the Shred-Meister competition, cooking Jägermeister-infused recipes at the official after-parties and for artists, and whipping up private meals for the headlining artists!
“I’m beyond excited to be joining the ROCKSTAR ENERGY DRINK MAYHEM FESTIVAL on behalf of Jagermeister and to spread the word about the Jägermeister “Charred” BBQ Contest happening this summer,” states Celebrity guest chef Chris Santos. “I’ll be doing signings daily and roaming the festival all day so if you see me grab me and say hello and we’ll chat about Jäger or hit the pit!”
As Santos mentioned above, his appearances are all a part of the “Charred, Earn your Place at the Pit” BBQ Competition, a search for the best grill recipes incorporating Jägermeister. The challenge, which kicked off in June, is divided into three categories: Cow, Bird and Hog, from which Santos selects one winner per category. He has joined a panel of judges including barbecue expert Chef Daniel Delaney, a representative for Jägermeister, and a musical artist, in selecting the top recipe. Category winners receive an expertly butchered whole hog, half cow or a flock of fowls and the grand prize winner will be awarded a BBQ-scorched trip for two to New York City to sample grilled offerings from the nation’s top barbecue eateries and chefs.
For more information on the Jagermeister “Charred” BBQ Contest and appearances, visithttp://santoscooks.com/
As mentioned above, each day Jägermeister and the ROCKSTAR ENERGY DRINK MAYHEM FESTIVAL presents the Metal of Honor award to a veteran in attendance. Every day, each veteran over the age of 21 with a Metal of Honor wristband receives a raffle ticket for a custom Metal of Honor/Jägermeister guitar to be presented to one of these hometown heroes on the main stage to thank them for their service. See below for a great photo from one of this weekend’s Metal of Honor moments!
Artists performing this year include main stage metal and horror legend, festival closer ROB ZOMBIE,plus, the triple gold certified FIVE FINGER DEATH PUNCH and a monster lineup that includes additional main stage bands MASTODON and AMON AMARTH. The festival area is led by stage closersCHILDREN OF BODOM and MACHINE HEAD as well as JOB FOR A COWBOY, EMMURE, BORN OF OSIRIS, MOTIONLESS IN WHITE, BUTCHER BABIES, BATTLECROSS, HUNTRESS,THROWN INTO EXILE, CITY IN THE SEA, ATTIKA7 and SCORPION CHILD.
ROCKSTAR ENERGY DRINK MAYHEM FESTIVAL dates and venues are listed below. Fans can go towww.rockstarmayhemfest.com to keep up with additional details as they are released.
Remaining tour dates are as follows:
Date City Venue
7/23 Holmdel, NJ PNC Bank Arts Center
7/24 Bristow, VA Jiffy Lube Live
7/26 Noblesville, IN Klipsch Music Center
7/27 Tinley Park, IL First Midwest Bank Amphitheatre
7/28 Clarkston, MI DTE Energy Music Theatre
7/30 Atlanta, GA Aaron’s Amphitheatre at Lakewood
7/31 Tampa, FL Live Nation Amphitheatre at the Florida State Fairgrounds
8/2 Austin, TX Austin360 Amphitheater
8/3 The Woodlands, TX Cynthia Woods Mitchell Pavilion
8/4 Dallas, TX Gexa Energy Pavilion
Sponsors for the 2013 ROCKSTAR ENERGY MAYHEM FESTIVAL include title sponsor ROCKSTAR ENERGY DRINK and stage sponsors JAGERMEISTER, MUSICIANS INSTITUTE, and SUMERIAN RECORDS. Festival sponsors include IBANEZ GUITARS,
ZIPPO, METAL BLADE RECORDS, NAPALM RECORDS, SQUATCH SNACK STICKS, FUCK CANCER and KEEP A BREAST. Media partners include REVOLVER MAGAZINE and ZUUS MEDIA.
About ROCKSTAR: Rockstar Energy Drink is designed for those who lead active lifestyles – from Athletes to Rockstars. Available in over 20 flavors at convenience and grocery outlets in over 30 countries, Rockstar supports the Rockstar lifestyle across the globe through Action Sports, Motor Sports, and Live Music. New from Rockstar for 2013, Rockstar Energy Water is a non-carbonated and sugar free enhanced water beverage that is now available throughout the U.S. in three refreshing flavors. For more information visit: www.RockstarEnergy.com
ABOUT JAGERMEISTER: Jägermeister, which translates to “master hunter,” is the #1 selling imported liqueur in the United States and one of the top shot brands in the world. The liqueur is based on a secret recipe, combining 56 different natural ingredients, including select herbs, blossoms, roots and fruits. Jägermeister, with the distinctive square bottle, was developed in 1934 in Germany and the brand quickly gained global fame through its innovative marketing, unique taste profile and its association with good times. The brand recently unveiled its first-ever television and 360° advertising campaign in the United States. The bold and compelling “Stronger Bond” campaign features a pantheon of legends that speak to the 21-29 year old male demographic including All-Pro Wide Receiver – Keyshawn Johnson, Champion Boxing Trainer – Freddie Roach, Rock Icon – Kerry King, World Champion Bullfighter – Rob Smets, NASCAR Pit Crew Champion – Mike Lingerfelt, Famed Street and Tattoo Artist – Mister Cartoon and Big Wave Surfer – Nathan Fletcher. Jägermeister Liqueur is 35% Alc. /Vol. and imported exclusively by Sidney Frank Importing Company, Inc., New Rochelle, NY. JÄGERMEISTER IS DEDICATED TO MUSIC, NOT UNDERAGE DRINKING.
ABOUT LIVE NATION ENTERTAINMENT:
Live Nation Entertainment is the world’s leading live entertainment and ecommerce company, comprised of four market leaders: www.Tickmaster.com, Live Nation Concerts, Artist Nation and Live Nation Network. www.Ticketmaster.com is the global event ticketing leader and one of the world’s top five ecommerce sites, with a database of over 119 million fans who visit our sites. Live Nation Concerts produce over 22,000 shows annually for more than 2,300 artists globally. Artist Nation is the world’s top artist management company, representing over 200 artists. These businesses power Live Nation Network, the leading provider of entertainment marketing solutions, enabling nearly 800 advertisers to tap into the 250 million consumers Live Nation delivers annually through its live event and digital platforms. For additional information, visitwww.livenation.com/investors .
For press inquiries and additional information, please contact Adrenaline PR and Maria Ferrero at 732-462-4262 or maria@adrenalinepr.com.
